SEO Built for How People—and AI—Search
Driving business growth through SEO and AI search strategy. Turning complex challenges into clear, scalable frameworks that connect audiences, goals, and measurable impact.
WHy WORK WITH Me
Proven Enterprise-Scale SEO Leadership
With over a decade leading SEO strategy at high-growth companies like Square and Reddit, I bring a blend of startup agility and enterprise discipline — building visibility, scalability, and sustainable growth.
Full-Funnel Growth Mindset
I don’t just optimize for rankings; I build SEO systems that drive business outcomes. My work connects visibility to conversions, signups, and revenue — ensuring SEO earns its place as a true growth driver.
Deep Technical & Global Expertise
From site migrations and technical architecture to localized content strategies, I know how to scale SEO across regions without sacrificing performance or quality. My approach bridges the gap between technical precision and strategic impact.
Cross-Functional Collaboration That Scales
SEO doesn’t live in a silo. I build frameworks that align product, engineering, content, and analytics — translating complex SEO insights into clear actions that drive buy-in, execution, and lasting momentum.
Hands-On Execution with a Strategic Lens
I don’t just hand off strategy. I’ve written the tickets, led migrations, implemented schema, and audited codebases — while building scalable systems that turn SEO into a repeatable growth engine.
Future-Facing Search Innovatoin
Search is evolving — from traditional SEO to AI-driven discovery. I help brands adapt by integrating Generative Search Optimization (AIO) and large-language-model visibility frameworks that keep content discoverable across emerging search experiences.
